A multi-reality experience for the launch of the Air Jordan 11 Gratitude - blending AR, a virtual world, and a street-style dirtbike game inspired by EJ @mr.dirtbike_kid. Inside the experience, fans could unbox the AJ11 in augmented reality, step through the portal into Gratitude Street, and explore an open environment filled with oversized sneakers, campaign props, and dynamic mannequins, all wrapped in Jordan’s signature film-grain warmth. On this project I handled modeling, sculpting, rigging, and animation. - Optimised the biker character mesh and built custom bike parts to match EJ’s real-world ride - Sculpted clothing pieces for several static mannequins - Rigged the main character and his bike for real-time animation - Animated EJ’s signature dirtbike stunts (one-handed wheelies, seat-stands, and transitions) for use in-game