Nike Air Max DN
Nike Air Max DN
Nike Air Max DN
Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio
Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio
Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio
Category
Category
Category
AR
AR
AR
Client
Client
Client
Nike
Nike
Nike
Platform
Platform
Platform
Snapchat / Lens Studio
Snapchat / Lens Studio
Snapchat / Lens Studio
Year
Year
Year
2024
2024
2024
Showcasing the animation of Max I did for the project, the AR effect and various aspects of the campaign.