Nike Air Max DN

Nike Air Max DN

Nike Air Max DN

Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio

Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio

Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien. I rigged and animated this super cute character. Just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya. My role: 3D character optimization for real time, rigging and animation. Software: Maya, Substance Painter, Photoshop, Lens Studio

Category

Category

Category

AR

AR

AR

Client

Client

Client

Nike

Nike

Nike

Platform

Platform

Platform

Snapchat / Lens Studio

Snapchat / Lens Studio

Snapchat / Lens Studio

Year

Year

Year

2024

2024

2024

Showcasing the animation of Max I did for the project, the AR effect and various aspects of the campaign.

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