Upstart Scotland - Play, not tests

Upstart Scotland - Play, not tests

Upstart Scotland - Play, not tests

Short advocacy animation urging a play-based start for under-7s and informing parents they can opt out of new P1 national tests. We visualised the gap between playful early years and target-driven classrooms, keeping the tone warm and child-centric while the message stays clear: play builds healthier, more resilient learners than early testing.

Short advocacy animation urging a play-based start for under-7s and informing parents they can opt out of new P1 national tests. We visualised the gap between playful early years and target-driven classrooms, keeping the tone warm and child-centric while the message stays clear: play builds healthier, more resilient learners than early testing.

Short advocacy animation urging a play-based start for under-7s and informing parents they can opt out of new P1 national tests. We visualised the gap between playful early years and target-driven classrooms, keeping the tone warm and child-centric while the message stays clear: play builds healthier, more resilient learners than early testing.

Client

Client

Upstart Scotland

Upstart Scotland

Upstart Scotland

Role

Role

Design, Illustration, Animation

Design, Illustration, Animation

Design, Illustration, Animation

Software

Software

Photoshop, Illustrator, After Effects

Photoshop, Illustrator, After Effects

Photoshop, Illustrator, After Effects

Year

Year

2018

2018

2018

Let's Talk

Let's Talk

Let's Talk